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Manuel Ortiz Castro
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Some of my work
From Biodesign to AI-driven solutions, here is the work I've been doing for the past couple of years.
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Strategic Design
UX Design
Product Design
Graphic Design
More than a Chat Bot: An AI Support Ecosystem for Industrial Plant Engineers
A zero-to-one design strategy for an AI ecosystem, built to empower industrial engineers and scale operational expertise.
UX Design
Beyond the UI: A Product Registration Strategy to Combat Gray Market Counterfeit
A strategic design project that transformed a simple registration flow into a powerful business tool to combat gray market counterfeit.
UX Design
Simplifying B2B Insurance: Designing a Quoting Tool with 90% User Success
A research-driven validation sprint for a new B2B insurance product, delivering a prototype with a 90%+ user success rate.
UX Design
From Lab to MoMA: Designing a New Material System for Social Change
A case in complex systems thinking: leading a biodesign project from lab research to a MoMA exhibit and a new sustainable industry.
Strategic Design
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