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Manuel Ortiz Castro
Work
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Some of my work
From Biodesign to AI-driven solutions, here is the work I've been doing for the past couple of years.
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Strategic Design
UX Design
Product Design
Graphic Design
More than a Chat Bot: An AI Support Ecosystem for Industrial Plant Engineers
A zero-to-one design strategy for an AI ecosystem, built to empower industrial engineers and scale operational expertise.
UX Design
Beyond the UI: A Product Registration Strategy to Combat Gray Market Counterfeit
A strategic design project that transformed a simple registration flow into a powerful business tool to combat gray market counterfeit.
UX Design
Simplifying B2B Insurance: Designing a Quoting Tool with 90% User Success
A research-driven validation sprint for a new B2B insurance product, delivering a prototype with a 90%+ user success rate.
UX Design
Pivoting a B2B Startup: A UX-Led Strategy to Find Product-Market Fit
A research-backed reimagining of a complex construction material marketplace in Colombia.
UX Design
From One to Many: A Generative Research Strategy to Create a "Lifestyle" App
A holistic approach through binaural melodies and music for daily life.
UX Design
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