Ski, Zelda, drawing, gym, Trekking, Mario, Rainbow Six, Baking, Photography, Fashion, Animation, Sustainability, Morning Person, Craft Beer
A Bit About Me
I am Product Designer and design strategist who thrives on solving complex, ambiguous problems. My work focuses on the intersection of the physical and digital worlds—from industrial automation and AI to biodesign and complex B2B ecosystems. My background in Industrial and Biodesign gives me a unique perspective. I don't just design screens; I design systems. My strength lies in navigating high-ambiguity projects, facilitating complex stakeholder alignments, and translating deep ethnographic research into tangible, high-impact product strategy.
As a leader and facilitator, I believe that senior-level design is defined by 'people and strategic skills'. I have a track record of forming product strategy, evangelizing design across organizations, and mentoring teammates to elevate our craft.
I am a strategic partner who steps forward to drive clarity from chaos and build consensus around a clear, human-centered vision. I am passionate about using this hybrid skill set to help my clients to tackle their most significant challenges in automation, AI, and enterprise-level transformation.
Empathize - Understand - Solve - Iterate - Grow
Work Experience
May 2023 - Present
Bogotá - Cali - Santiago de Chile
Ssr. Adv UX Designer
Currently acting as a strategic partner for a leading client in the Industrial Automation sector. My work focuses on designing complex, AI-integrated ecosystems that bridge the gap between plant operations and digital management.
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AI & Automation Strategy: Led the research and design of a generative AI technical support assistant (using Hotjar, Dovetail, and LLMs) to empower plant engineers and reduce support ticket volume.
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Strategic Product Lifecycle: Redesigned the product registration and activation experience to combat gray-market counterfeit and improve asset tracking.
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Logistics & Sustainability: Designed end-to-end visibility tools for order tracking and inventory repair, aligning with global sustainability best practices.
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Aviation Sector: Led pre-sales design initiatives for internal tools supporting pilots and crew for a major U.S. airline.
Nov 2021 - May 2023
Bogotá - Medellín
Lead UX Designer
Built and led the company's first design division, managing and mentoring a team of 8 junior and mid-level designers. I directed product strategy for high-stakes B2B and healthcare clients.
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Fintech/Insurance: Led the UX research and prototyping for Munich RE, validating new digital insurance models for the Colombian B2B market.
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Healthcare: Designed a critical companion app for organ transplant patients and medical staff for Colombiana de Trasplantes.
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Logistics: Collaborated with Magaya to design cost-efficient dimensioning tools for supply chains.
Dec 2020 - Nov 2021
Bogotá - Medellín
Intermediate UX Designer
Focused on executing Design Thinking methodologies for retail and service sectors.
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Enterprise Tools: Designed internal employee administration tools for Sodimac (Homecenter/Falabella).
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AI & E-commerce: Designed UI/UX for Justo & Bueno’s marketplace and an AI-powered tourist recommendation app for London.
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Education
Universidad de Los Andes
August 2013 - October 2018
B.A. Product and Communications Designer
My foundation at Universidad de Los Andes instilled in me an interdisciplinary vision that bridges social, cultural, and technological dynamics. I was trained to navigate the space between the tangible and intangible—a skill set I now use to articulate human-centered solutions for complex, physical-digital ecosystems.
Publications and Awards
Animal-free Wool challenge winner
June 2018
Issued by Biodesign Challenge
I won the Biodesign Challenge's special challenge to create an animal-free wool with my team's project WOOCOA in 2018. The challenge was in collaboration with Stella McCartney and PETA. The prize was tickets to London for a week of "Shadow work" in Stella McCartney's HQ to further develop our concept.
Preparation, Extraction, and Processing of Water-Retted Cannabis Sativa L. Fibers
Jan 28, 2023
Published by The Journal of Natural Fibers
Cellulose fibers come from fast-growing renewable crops which characteristically are sustainable making them a desirable option for textile structures. Commercial medical Cannabis cultivation is a fast-growing market. Marijuana stems, which are often discarded or burnt, due to the absence of tetrahydrocannabinol (THC) provide an opportunity for the manufacturing of fibers. In this manuscript, the physical, chemical, morphological, and mechanical properties of Cannabis sativa L. stems, coming from medicinal marijuana grown crops, were analyzed to assess their viability for textile use. The content of hemicellulose, pectin, lignin, and cellulose in the fibers was assessed, and we found that the mechanical properties of these fibers are comparable to those of similar natural fibers such as coconut, hemp, sisal, and jute. The FTIR spectra showed all characteristic peaks present in most cellulosic substrates. We demonstrated that cellulosic fibers can be obtained via water-retting of marijuana plants hence opening an avenue for the utilization of agricultural waste in a myriad of potential applications such as water filtration, packaging, and rheological modifiers.Abbreviation: Terms: THC (tetrahydrocannabinol); CBD (cannabidiol); PVC (polyvinyl chlorides); SEM (scanning electron microscopy); FTIR (Fourier transform infrared).